By Dr. Hasrat Arjjumend & Dr. Pavlo Leno
For centuries, local bazaars have been the beating heart of Ukraine’s agrifood system, acting as vital economic and cultural hubs where farmers, artisans, and small-scale producers sell their goods directly to consumers. These markets have played an essential role in maintaining rural livelihoods, ensuring food security, and preserving the country’s rich culinary and artisanal traditions. However, these once-thriving local markets are now rapidly disappearing due to economic shifts, urbanization, globalization, and recent socio-political challenges, including Russian war in Ukraine.
Zakarpattia, a region known for its cultural diversity and agricultural richness, has been particularly affected. In the past, bazaars such as the Svynskyi Bazaar in Uzhhorod and the mixed-type markets in Mukachevo and Tyachiv served as central hubs where villagers could trade their home-grown produce and livestock. Today, these markets are shrinking, with many disappearing entirely. The dwindling number of these markets is not only an economic issue but also a loss of cultural identity.
Ukraine’s local bazaars have been under threat long before the ongoing war, but recent developments have accelerated their decline. During the Soviet era, these bazaars played an essential role in food distribution due to the chronic shortages in state-run stores. Even after Ukraine’s independence in the 1990s, bazaars remained crucial as inflation wiped out household savings, forcing many families to rely on small-scale farming and direct trade for sustenance. However, several factors have contributed to their gradual disappearance:
1. Economic Transformation and Migration
Since the late 1990s, increased labour migration, particularly to the European Union counties, has led to a significant reduction in the number of small-scale producers. According to a 2020 survey, nearly 30% of rural households in Zakarpattia rely on remittances from family members abroad rather than local trade for income. Many people who once relied on local bazaars for income have moved abroad in search of better economic opportunities, leaving behind fewer vendors and limited product diversity in these local traditional markets. The loss of producers has led to a sharp decline in the availability of local agricultural products, which has had a direct impact on traditional bazaars.
2. The Rise of Supermarkets and Retail Chains
The rapid expansion of supermarket chains in Ukraine has further eroded the role of local bazaars. Large retail stores offer a more convenient shopping experience, consistent product availability, and competitive pricing, making them an alternative for urban consumers. According to a 2021 report by the Ukrainian Agrarian Association, the number of supermarkets in urban centres increased by over 300% between 2005 and 2020, while the number of functioning local bazaars dropped by nearly 50% in the same period. Local bazaars, such as those in Uzhhorod and Berehove, once famous for their fresh produce and local dairy, now see far fewer customers due to the convenience of modern retail stores. The Svynskyi Bazaar, for instance, used to be packed with vendors selling homemade cheese, sausages, and fresh vegetables; today, many of these stalls remain empty as shoppers prefer supermarkets that offer imported goods.
3. Legal and Regulatory Challenges
Regulatory policies have also played a role in the decline of local bazaars. Ukraine’s laws on food safety and hygiene require that all food sold in markets should undergo stringent quality control tests, a costly process that many small-scale vendors cannot afford. The Law on Quality and Safety of Food Products, amended in 2014, introduced strict laboratory testing requirements for meat, dairy, and homemade preserves. While these regulations aim to protect consumers, they have made it increasingly difficult for independent petty sellers, such as the elderly ‘babushkas’ who sell home-grown produce and dairy products, to continue their trade. A notable example is the Bilochka Market in Uzhhorod, where traditional dairy sellers have significantly reduced in number due to the stringent testing costs. A single food safety certification can cost as much as 5,000 UAH (approximately $135), a sum that small-scale vendors cannot afford. As a result, many traditional products are disappearing from local markets, contributing to the decline of such low-cost bazaars.
4. Urbanization and Changing Consumer Preferences
Urbanization has led to a shift in consumer habits, with younger generations showing a preference for packaged and processed foods over fresh, unregulated market produce. The rise of online food delivery services and e-commerce has further reduced foot traffic to traditional bazaars. According to a 2022 consumer trends survey, nearly 60% of young urban Ukrainians prefer shopping at supermarkets or ordering food online rather than visiting open-air markets. This is prevailing despite the fact that the food products available in supermarkets at higher prices.
Despite their decline, local bazaars remain an essential part of Ukraine’s cultural heritage. These markets have historically served as more than just places of commerce; they have been gathering spaces where people exchange their stories, reinforce community ties, and sustain local traditions. These spaces connect producers and communities, preserving cultural heritage across the Carpathian region. In cities such as Mukachevo and Berehove, bazaars have long been known for their unique segmentation, where different sections of the market cater to specific goods. The indoor market in Berehove, for instance, traditionally had sections for meat, dairy, and green produce, with artisans selling handcrafted items and traditional pottery. Similarly, the ‘Drunken Bazaar’ in Uzhhorod was once a hotspot for homemade goods, fresh flowers, and rare antiques. However, as these local markets shrink or transform into mixed-use spaces dominated by manufactured goods, the connection between urban consumers and rural producers is weakening. The loss of these markets means not only an economic shift but also the erosion of cultural practices that have been passed down for generations.
Traditional bazaars are also crucial for food security, especially in rural areas where access to supermarkets is limited. These markets provide affordable, fresh, and locally grown produce, reducing dependence on imported goods and industrially processed foods. The ‘Babushka markets’, for example, allow elderly women to sell surplus produce from their home gardens, ensuring both income generation and food waste reduction. The spontaneous and seasonal bazaars, such as the mushroom market in Dubrynychi and the fish shops in Dunkovytsia, provide access to foraged and freshly caught goods that are otherwise unavailable in supermarkets. These markets also offer traditional medicinal plants, homemade jams, and pickled vegetables that are integral to Ukrainian cuisine.
With the closure of these local markets, many families face reduced access to fresh and organic food, leading to an increased reliance on commercialized and less nutritious alternatives. The disappearance of bazaars is particularly concerning for low-income households, which rely on these markets for affordable, high-quality food. Another serious dimension is the degraded and fragile household economies as a result of Russian war in Ukraine. Countless families has been affected economically by war, and low cost bazaars have disappeared unfortunately. Consequently, a high ratio of poor families are unable to cope with the high prices of commodities in the supermarkets.
The slow disappearance of Ukraine’s local bazaars is more than an economic transformation; it represents a fundamental shift in the country’s food culture, community interactions, and rural livelihoods. While economic modernization is inevitable, the rapid decline of traditional marketplaces threatens the livelihoods of small-scale farmers, the accessibility of fresh local food, and the preservation of cultural identity. If the trend continues, Ukraine risks losing a vital part of its agrifood system, further deepening the divide between rural producers and urban consumers. Understanding the significance of these markets and documenting their transformation is crucial in preserving their legacy before they become a forgotten chapter of Ukrainian history.
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